Sustainability isn’t just a way but the only way forward in advertising
By Rumjhum Gupta Sustainability has been a decided and progressive shift in the advertising industry towards more sustainable practices. Industry leaders are driven to embrace sustainable innovations and brand narratives that more environment friendly. The goal: a net-zero advertising ecosystem that supports a healthier planet. Once considered just a buzzword, Sustainability has now become a
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The need to communicate about sustainability initiatives
By Rumjhum Gupta At a recent networking event, I was asked why companies need to talk about sustainability initiatives. Why do companies need to talk about sustainability? My response focused on two key reasons: the first is a business necessity, and the second relates to brand reputation and customer loyalty. We must acknowledge that sustainability
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